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Lori Fena Executive Director Electronic Frontier Foundation

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Lori Fena Executive Director Electronic Frontier Foundation

Gigi Wang Director of eTRUST Program Commerce growing that is net in regards to the protection and privacy of telecommunications-related private information are threatening to constrain the development of electronic business. Effective action to improve the amount of confidence in on line privacy must consist of assurance and monitoring (through both active and passive means) of this company methods of entities which have the capacity to collect, utilize and circulate information that is personal. Without such action, many violations of privacy will probably happen, damaging general general general public self- confidence in electronic business and government action that is potentially precipitating.

The eTRUST model supplies a system for industry self-regulation that may offer general public assurance of privacy. It makes use of a method that combines long-lasting sustainability through industry economic help with customer credibility through a procedure of separate evaluation and tabs on company techniques.

To become effective in its objective, eTRUST must build opinion inside the internet business community that the self-regulation represented by the eTRUST certification system is worthwhile from a small business and perspective that is societal. It will establish understanding and self- self- confidence with online people who the eTRUST logo design provides sufficient assurance that their private information is being protected. To be able to build critical mass its crucial that eTRUST simultaneously build consumer understanding and merchant acceptance.

Within the brief run, this may need that eTRUST receive the monetary sponsorship and operational participation of leading company and federal government businesses which have vital passions in ensuring online privacy. Read more